At We Define Net, we see growing teams face a familiar inflection point: Meta Ads are producing results, but scaling spend beyond a certain threshold causes cost-per-result to climb, creative fatigue accelerates, and the algorithm seems to lose the plot...

Performance Max campaigns represent Google Ads’ most significant shift in campaign architecture in recent years. Rather than running separate Search, Display, Shopping, YouTube, and Discover campaigns, you create one Performance Max campaign and let Google’s machine learning decide where each...

Choosing between Google Search Ads and Meta Ads is one of the most common strategic decisions businesses face when stepping into paid advertising. Both platforms can deliver strong results, but they operate on fundamentally different principles. One captures intent; the...

Geotargeted ad campaigns let advertisers direct their budgets toward specific geographic areas rather than scattering spend across a broad, unfocused audience. Done well, this approach means your message reaches someone who can actually visit your store, call your office, or...

At We Define Net, we manage lead generation ad campaigns across India and for international clients, and healthcare clinics consistently present one of the most nuanced challenges we encounter. Healthcare advertising sits in a uniquely regulated space where trust, compliance,...

Retail media advertising costs vary significantly depending on the network you choose, the ad format you run, and the pricing model you negotiate, but most advertisers should budget between a few thousand dollars and hundreds of thousands of dollars per...

Google Ads ad extensions are among the most underutilized levers in a paid search account. Done well, they add real estate to your ads, give users more reasons to click, and send signals of relevance to the algorithm. Done poorly,...

If you are an interior designer running paid ads and wondering why some creatives pull in qualified leads while others sink without a trace, the answer almost always lies in how you test and iterate. A/B testing your ad creative...

Reducing your cost per acquisition is one of the most impactful levers available to any business running paid campaigns. A lower CPA means every dollar you spend on advertising converts into more actual customers, stretching your budget further and improving...

Quality Score is one of the most influential yet misunderstood metrics inside the Google Ads platform. It directly affects how much you pay per click, where your ads appear on the page, and whether your ads show at all during...