Conversion tracking is the practice of recording and measuring specific user actions on your website or app that indicate progress toward a business goal. At We Define Net, we treat conversion tracking as the foundation of every paid advertising engagement...

Bidding strategies sit at the core of every paid advertising campaign, yet far too many advertisers treat them as a simple dial to turn up or down. In reality, the way you bid shapes where your ads appear, who sees...

Running a strong pay-per-click campaign means spending as much energy on what you exclude as what you include. A well-maintained negative keyword list is one of the simplest and most underused levers in search advertising. It prevents your ads from...

Pay-per-click advertising offers law firms a direct line to people actively searching for legal representation, but the real work begins the moment a prospect clicks your ad. A well-crafted landing page is where that investment turns into a consultation request,...

Scaling ad performance across paid channels is rarely a matter of simply writing more copy or increasing budget. At We Define Net, we have found that the advertisers who sustain strong returns over months and years are the ones who...

Remarketing campaigns for SaaS companies are one of the most underused levers available to founders who already understand the value of paid advertising. Unlike a consumer e-commerce purchase, which can happen in minutes, a SaaS subscription decision typically involves multiple...

Choosing the right TikTok Ads approach is one of the more consequential decisions a brand can make when entering the platform, because TikTok rewards a very specific kind of advertising that differs sharply from the strategies that work well on...

If you have ever watched a YouTube video and had a short clip play before it, or seen a banner appear on the right-hand side of the screen, you have already encountered YouTube Ads in action. YouTube Ads are paid...

LinkedIn Ads demand more upfront planning than most paid social channels, and launching without a structured pre-flight checklist can drain budget before a single qualified lead arrives. Before you commit any ad spend, work through audience definition, campaign infrastructure, creative...

Return on ad spend, or ROAS, is the starting line when you want to measure the ROI of Instagram ads, but a raw ratio alone tells you very little about whether your budget is working hard enough or leaking quietly...